bigmali — SOUTH COAST MUSIC GROUP

When confronted with the commanding voice, gritty street lyrics, and rapid-fire words associated with the name Big Mali, it's hard to fathom that Mali is only in her 20s.

Her lyrics vividly depict the street environment that shaped her upbringing. Mali discovered her passion for rapping at a very young age when she realized her gift with words could outshine the guys in her neighborhood. Unfazed by challenges, Mali's bold personality has defied doubters who claimed she wasn't good enough.

Big Mali's talent couldn't be contained and at just 17, she caught the attention of the South Coast Music Group, which quickly signed her. Under their label, she released three albums: First Lady in March 2020, Gangster Talk in October 2020, and All In in March 2021. These albums showcased her versatility and ability to collaborate with big names in the industry. These names include DaBaby, Rich The Kid, Sexxy Redd and Asian Doll. Big Mali's 4,5,6 was featured on HBO's Emmy Award-Winning Series "Euphoria" that stars Zendaya.

SCMG EVP Carter recalls, "I've never heard a girl sound so raw and authentic as Mali. I remember watching all her YouTube videos in one night and waking up earlier the next morning to call Arnold and let him know I found our First Lady." Arnold Taylor, the CEO of SCMG, adds, "Once I heard her music, the determination in her voice, and her story, I instantly knew Mali embodied the struggle and heart to take over the world, not just The Carolinas, and we needed her on SCMG."