Daud Carter
EVP, Head of A&R
IG: @kingcarter
If you are a real student of the Hip-Hop culture and know anything about the Charlotte Hip-Hop movement, you have heard of Daud "Carter" Carter AKA King Carter. King Carter became a local/regional success in the Carolina's Hip-Hop scene in the late 2000s. After retiring the mic, Carter shifted his focus to A&R and Artist Development, "When I was coming up, there was not any true local representation for artists besides Arnold Taylor’s South Coast Marketing. I knew with my ear for talent and Arnold's expertise with working with labels, we could a force to be reckoned." said Carter. In 2014 Arnold launched South Coast Music Group (SCMG), and Carter started looking for the labels first act. After a year in half of searching, Carter found a young artist named Baby Jesus. Once Arnold gave his approval on Baby Jesus, the marathon began. Fast forward five years later, DaBaby (formally known as Baby Jesus) is one of Hip- Hop's Elite Artists, and SCMG EVP Carter continues his journey working to develop the labels next SUPERSTARS!!!!
Garrett williams
vp oF marketing & operations
IG: @POOHJANKINS
From two early experiences with music legends - a Michael Jackson show at Dodgers Stadium and mee ng Kur s Blow - Garre Williams knew the music industry was his dream calling. Star ng as an assistant to Interscope Records’ Kevin Black, Williams ascended the label’s ranks to become the Director of Urban Promo ons and captained campaigns for hit records for ar sts such as 50 Cent, Kendrick Lamar, Mary J. Blige, 2Pac, Robin Thicke, Snoop Dogg, Busta Rhymes, Schoolboy Q, Common and many more. But his eagerness to keep expanding his skills led Williams to marke ng, where he again climbed the ladder to become Vice President of Urban Marke ng, leading strategic plays for superstars including Machine Gun Kelly, DaBaby, Lil Mosey, Kamaiyah, K Camp and Keyshia Cole. DaBaby, in par cular, rapidly soared to massive heights - two No. 1 albums and Billboard Hot 100 No. 1 with “Rockstar” by mid-2020. That same year, Williams joined SCMG as Head of Opera ons and Marke ng, helping con nue to build the SCMG Empire, with breakout stars Toosii, TiaCorine and Lil Shordie Sco among hip-hop’s most-watched acts. Williams’ keen eye for breaking hits and ar sts has won him recogni on from leading industry publica ons, including Variety’s Hitmaker, Billboard’s Power Players, and XXL Magazine Execu ve Board lists.
Craig Martin
Head of radio promotions
IG: @cmartin1919
You can't think of South Coast Music Group (SCMG) without thinking of Craig Martin. Craig has the most tenure in SCMG, starting back to the beginning of South Coast Marketing. Craig a native of Columbia, SC, and graduated from Johnson C. Smith University, where he expressed his love of music by playing in the school's marching band and joining the Great Kappa Kappa Psi National Honorary Band Fraternity. After graduation, Craig decided to stay in Charlotte, NC, as the music scene started to grow. Craig launched his CM Productions, which focused on street marketing, local press, radio consulting, etc. for independent and major labels for the Charlotte market. After years of working with countless record labels, as many industries do, the music business started making changes, and Craig teamed up with South Coast Marketing. As a part of the South Coast Marketing, Craig used his relationship with the DJ's in the market (which a handful of them worked at the local radio stations) to break records in the radio stations mix show. In 2014 Craig transition into Radio Promotion, where he became recognized as one of the top record promoters in the Southeast Region. When Arnold launched South Coast Music Group, he named Craig the Head of Radio Promotions, which covers the entire US. Craig has many #1 Records under his belt, but none have felt more important to him than reaching #1 on SCMG artist DaBaby.
Derrius Edwards
Marketing Coordinator
IG: @Rawcommnc
With an innate passion for music culture and an unwavering commitment to discovering new sounds, Derrius' journey into the music industry was sparked by a genuine love for the art form. Beginning as a freelance journalist writing for an underground hip-hop blog, he immersed himself in the dynamic world of music, driven by a desire to unearth emerging talent and share their stories with the world. Transitioning into the industry, Derrius secured an internship with a Charlotte-based record label, where he honed his skills and ascended to higher roles, guided by the mentorship of luminaries like Dr. Daud “King” Carter.
Throughout Derrius' career, he has witnessed the shifts within the music landscape, notably the democratization of content creation and the rise of the streaming era. By closely monitoring the digital landscape and its implications for his projects, Derrius has always aimed to stay at the forefront of innovation and adaptability. While navigating these changes and understanding the ever-changing dynamics of the digital realm, he remains steadfast in his belief that authenticity and originality are paramount. This knowledge also enables him to harness emerging technologies and platforms to propel his endeavors forward.
Instead of merely following trends, Derrius strived to carve his own path, staying true to his artistic vision. As a music executive, Mr. Edwards attributes success to qualities such as openness to criticism, a hunger for continuous learning, and the ability to think independently. His advice to aspiring executives echoes the importance of dedication and resilience, emphasizing the necessity of unwavering effort and faith in one's abilities.
Mike Pacheco
A&R and Artists Relations
IG: @the_everyday_man
orn and raised in the vibrant entertainment hub of Austin, Texas, Mike's journey into the music industry was ignited by a childhood steeped in the local entertainment scene. From witnessing the magic of orchestras melding with dancers and actors to experiencing the electrifying atmosphere of sporting events and concerts, Mike was captivated by the power of entertainment to evoke emotions and create unforgettable moments. Fueled by a passion for creativity and spectacle, he embarked on a career path destined to fuse his love for music with my innate knack for orchestrating experiences.
One of the defining moments in Mike's career came with the successful execution of "Nick and friends," a groundbreaking show featuring Nick Cannon and the Wild N Out cast. This achievement propelled Mike to push for more. Which led him to collaborate with esteemed producer Yampi on Rauw Alejandro's "Afrodisiaco" album further shaped his trajectory, culminating in a Grammy nomination for Best Urban Music Album. As the industry continues to evolve, he remains committed to navigating its complexities and is driven by a belief in the enduring power that unites listeners around the world.
Balancing the creative and business aspects of his role presents its challenges, yet Mike thrives on finding innovative solutions to bridge the gap. While the creative realm is where his strengths lie, navigating the intricacies of the business side can be arduous. However, Mike approaches this with a mindset of creative problem-solving, constantly seeking unconventional strategies to streamline operations. For those aspiring to venture into the music executive realm, Mike imparts the importance of passion and patience, urging them to embrace the journey of crafting their own masterpiece step by step. Currently, Mike is excited because he witnesses the growth and potential of his roster at SCMG, each artist possessing that intangible "x-factor" that he knows will take over the future.
Cemeka Lewis
Executive office manager
IG: @4meka2u
Cemeka Lewis AKA The Glue of South Coast Music Group is no stranger to the music business; she started at the young age of 16 years old doing street team promotions for the Hip-Hop group The Lost Boyz. During high school, Cemeka continued working promoting local acts and working at 92.1 FM as a On-Air Personalities. Her passion for Music sent her back to what she loved and that was breaking New Artist. In 2001 she moved to Charlotte, NC, to attend Johnson C. Smith University. While in school, Cemeka was hired by multiple radio stations to help with the Promotional Events. Her creativity, attention to detail and overall success with events made her standout for the promotions business. She caught the attention of a South Coast Marketing employee. Arnold was impressed by her drive, started Cemeka as an intern. Within a few short months she was promoted to Atlantic Records Street Team Representative for the company. After graduation, Cemeka was promoted again to a full-time employee of South Coast Marketing, where she held many positions. When South Coast Music Group was launch, Arnold gave Cemeka the title Executive Office Manager AKA The Glue. The Glue, you might ask, only Arnold can explain it the best “Glue makes everything stick together, and Cemeka is SCMG Glue! SCMG is growing every day, and when you have multiple moving parts, everyone has to be on one Accord. I don’t know how she does it, but Cemeka must have multiple arms & hands I can’t see because, at the end of every day, everything is together because of THE GLUE!”